Mattel (NASDAQ:MAT) a prime example of a consumer products company that is leveraging artificial intelligence in innovative ...

Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it—be it through Barbie, Fisher-Price, Thomas & Friends, Uno, Masters of the Universe, Matchbox, MEGA or Polly ...

“With OpenAI, Mattel has access to an advanced set of AI capabilities alongside new tools to enable productivity, creativity, and company-wide transformation at scale.” ...

In Mattel's press release, the toy maker behind brands like Barbie and Hot Wheels remained vague, saying only that the OpenAI deal would "support AI-powered products and experiences based on ...

Jun 12, 2025 9:05 AM Eastern Daylight Time Mattel and OpenAI Announce Strategic Collaboration Mattel’s first product powered by OpenAI’s technology is expected to be announced later this year ...

Mattel will use OpenAI’s tools to create AI-enhanced toys and digital products without licensing its IP. The first product from the collaboration is expected later this year. Tim Melvin’s ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP repackaging. This partnership marks new territory for OpenAI, which has ...

OpenAI is the world's leading AI startup. For how long will depend on how well it fends off multi-front attacks from ...

Mattel (MAT) is teaming up with OpenAI to integrate the latter's artificial intelligence tools into its toys. The Toy Book editor in chief and The Toy Insider senior editor James Zahn speaks with ...

Mattel and OpenAI have partnered up – here’s why parents should be concerned about AI in toys Published: June 25, 2025 12:42pm EDT Mattel may seem like an unchanging, old-school brand.

Mattel’s first product powered by OpenAI’s technology is expected to be announced later this year The agreement unites Mattel’s and OpenAI’s respective expertise to design, develop, and ...