The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated ...

After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

TAMPA, Fla. (WFLA) — McDonald’s is giving Florida customers the chance to rediscover a fan-favorite “snack” for free.

McDonald's fans came out in full force to celebrate the return of the beloved Snack Wrap, even causing a shortage of ...

There’s been plenty of anecdotal rumblings about the success of McDonald’s July 10 Snack Wrap launch. Some stores, according ...

When it comes to fries or chicken sandwiches, fast food connoisseurs tend to have non-negotiable favorites. Those same folks ...

Those early Snack Wrap buyers are loyal McDonald's customers. Numerator found that the survey's average respondent has ...

The return of the Snack Wrap is proving to be even more of a big deal than McDonald’s was hoping for.

There’s a concept in psychology known as “hindsight bias.” It’s the idea that if you ask people if they think they could have ...

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

The Snack Wrap returned to the McDonald’s menu on Thursday after a nearly decade-long hiatus. It’s available in two flavors: Ranch, featuring hints of garlic and onion, and Spicy, which has a habanero ...

After a nearly 10-year break, McDonald’s fans soon can sink their teeth into snack wraps once again. The “iconic” wraps, ...