Texas Tech billionaire Cody Campbell is eating up a statistic from a Cornell study on women's sports. But the problem is...

During a historic four years as a swimmer for the Cavaliers, Class of 2025 alumna Gretchen Walsh etched her name into program ...

The Big Ten and Big 12 have partnered with PayPal to become their official platform for distributing revenue-sharing payments ...

Along with the money spent on players, Texas Tech this spring unveiled a $240 million complex at Jones AT&T Stadium.

Texas Tech is investing a lot of money into its athletes, and has brought in a lot of football players from the transfer ...

At Big 12 Media Days, Rich Rodriguez talked about coaching in the same conference as Arizona. Plus, the Big 12 is partnering ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

In this week's sports business cheat sheet, digging into Texas Tech, Ben Shelton and readers' favorite 21st century sports ...

FRISCO, Texas — Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot ...

It's never too early to start projecting who the best teams might be in 2026 and Softball America has done just that with Texas Tech leading the way. The Red Ra ...