Shares of NIQ Global Intelligence (NYSE:NIQ) closed down 9.5% on its first day of trading on the New York Stock Exchange after opening 4.2% below the offering price in its IPO debut. The research and analytics company offered 50M ordinary shares and aimed to raise $1.

In the hands of private equity for more than a decade, the storied brand is hoping investors will see it as successfully transformed for the digital era. A company that has name recognition among both students and their parents is going public today.