Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...
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This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro ...
The iPhone 16 Pro Max, released last fall, set a high bar with its stellar performance, impressive battery life, and ...
The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.
Starting this year, the company will put its XPS, Inspiron, and Inspiron Plus devices in the Dell category. That will change ...