London's Secret Cinema has convinced hundreds of thousands of people to pay $100 to see a movie, often without telling them the title in advance.

Audiences no longer just want content, they want connection, and the brands that offer this via real-life experiences will ...

Secret Cinema returns this summer with their biggest event yet. Their take on Blade Runner brought neon-drenched, subversive futurism to an undisclosed London location; allowing the cinematically ...

Secret Cinema founder Fabien Riggall revealed details of how he wants to take his "immersive cinema" model global to film executives at the 2018 Zurich Summit.

Secret Cinema will transport ticket buyers to the world of Rydell High School in 1957 for two and a half hours, with a cast of 30 actors and enormous multi-screen platforms, at the Evolution ...

Juliette Binoche has belatedly bestowed the Cannes best actor award on 'The Secret Agent' Actor Wagner Moura during the ...

Secret Cinema's latest immersive world transports fans to Rydell High in the 1950s to watch the events of Grease play out, and while the experience as a whole is endearing and impressive, some ...

For 14 years, U.K.-based Secret Cinema has allowed fans to become part of their favorite films. Can new campaigns help it become profitable?

When I came out of Secret Cinema's Guardians Of The Galaxy experience in a daze on Thursday night, I looked up at London's Wembley Stadium to see the words "Queen Elizabeth II 1952-2002". I ...

Summer nights… Get ready to rub shoulders with Danny, Sandy, the T-Birds and Pink Ladies at Secret Cinema’s GREASE: The ...