News

5 ways to mentor young talent, diversify creative inputs and protect space for originality to ensure human creativity remains central.
The 2025 Ad Age Business of Brands heads to Chicago on Sept. 16 and 17, bringing together brand leaders, challenger marketers ...
Barbie on skates, Mountain Dew goes to college and Josh Allen blows his lines.
The transaction between Gildan and Hanesbrand is expected to close before the end of next year’s first quarter.
Inside chocolate marketing trends—the Dubai craze, coping with high cocoa prices and more ...
Several experts shared the sense that Google had intentionally offered ambiguous data to shape the narrative.
Summerween is bringing new marketing opportunities as brands look for new partnerships, such as a Hershey's—Pokémon collab, ...
Advertisers run into issues with Kokai, The Trade Desk's new buying product, and SSP competitors worried that some flaws ...
These 16 sports marketing executives are behind some of the biggest team and league deals. (-) By: Jon Springer. August 13, ...
Introducing People on the Move and Companies on the Move, Ad Age’s two new platforms to showcase professional achievements and company successes in both print and digital formats. People on the Move ...
Matt Devine directs a series of spots, alongside punchy OOH ads aimed at owners navigating the challenges of growth.
Ad Age Influencer Marketing Reporter Gillian Follett chats with Senior Engagement Editor Mark Fischer to dig deeper into the ...