Conceptualised by DDB Mudra, the brand film features Sanjeev Kapoor guiding two brothers through McDonald’s new Protein Plus slice in a light-hearted in-store interaction ...

If there’s one thing India Inc. has learnt the hard way, it’s that a crisis does not arrive with a warning label. It explodes on a Monday, goes viral by Tuesday, and by Wednesday, the damage is alread ...

The ministry has proposed reforms to overhaul India’s decade-old TRP policy, aiming to boost competition and capture ...