Sweetwater MEA's Usman Saleemi shares his opinion on why "experiences cut through the noise in a way that OOH billboards ...

Sojern's Stewart Smith says that continuing to rely on third-party cookies may sound like a good idea, but there’s a better ...

The Corvidae platform has patented stitching technology that resolves the challenges of historic last-click attribution ...

FTI Consulting Strategic Communications' Vadia Rai makes the argument for why C-suite executives need to be media trained.

The future of PR in MENA is not just about adapting to changes — it's about leading them, says Walter Kranz's Samet Ozetci.

Audiomob, an in-game audio advertising company, has chosen Abu Dhabi as the HQ (headquarters) for its MENA operations. The ...

POP Communications' Zainab Imichi Alhassan introduces the PR convergence-feedback Loop, which shows that PR is no longer a ...

Jamie Morgan, who shot Naomi Campbell as a budding model in 1984, partnered with her again for the Original Yellow Boots' ...

Claudinia Harper and Majida Tabch from TBWA\RAAD were named Talent Management Individual and Team of the Year at Campaign ...

Impact BBDO's Ali Rez shared his thoughts after lifting the Creative Leader of the Year award for the second consecutive year ...

MCN MENAT's Ghassan Harfouche shared his thoughts on MCN lifting the Best Place to Work trophy at the Agency of the Year ...

Reflecting on his achievement as the Account Person of the Year, Stuart Randall shares his thoughts on the win.