The heat is on once more as AlUla Desert Blaze returns for its 3 rd edition to the ancient oasis on 15 and 16 August, with 500 endurance runners and thrill-seekers from across the globe are expected ...

Adidas’s I’m Possible campaign has been encouraging sportspersons across the region irrespective of their gender, religion, and even professional backgrounds to participate in making the impossible ...

Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M, it brings all of the Groupe's capabilities together under a ...

The world of influencer marketing is experiencing a fascinating transformation with the rise of virtual influencers. These computer-generated characters, presented as real individuals, are quickly ...

Over the past decade, the media landscape has seen continuous transformation, marked by dynamic shifts in trends and technologies. The rise of streaming services and digital platforms has reshaped ...

The publicity and rumors all fueled the hype around the release of the Air Jordans 1 in April of 1985 and lead the product to tremendous success. The Jordans went on to dominate the sports shoe ...

Meet the Hassoun brothers, the creators behind Palestine Drinks, which soared to sell out a million cans within a mere week. In an exclusive interview, Communicate spoke to Mohamed Kiswani, ...

As we enter 2024, the public relations industry is on the verge of a transformative era, one that promises to reshape the very nature of how businesses interact with their audiences. This isn't simply ...

Carrefour, operated by Majid Al Futtaim in the UAE, recently opened its doors at COP28's Blue Zone in Expo City, unveiling its latest initiative. The multinational retail and wholesaling corporation ...

Director, Integrated Planning, UM, UAEAway from the usual, my bio is: I’m someone who thrives on structure, finds calm in order, and always reads the fine print. I like rules, not because I follow ...

SEO is proving to be more important than ever in 2024 and I see more and more businesses realizing it. In 2022 and 2023, the reality was that business owners and larger corporations predominantly ...

As Memac Ogilvy’s first ever woman CEO steps away from MENA and into a global role, the agency’s Chief People Officer, Jennifer Hamdan, looks back at the lessons she’s learned from the unique Patou ...