I never thought I’d have a chance to really say my piece like this," says Kevel CEO James Avery of testifying in the Google ...

Frameplay, an in-game advertising company, is joining direct competitors to cultivate a critical mass of scale for ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad ...

There is massive competition among the largest ecommerce retailers to be the quickest, cheapest option online. Amazon, ...

Programmers love complaining about the TV ratings titan Nielsen. But Paramount Global recently went beyond griping.

Using lockrKeys, publishers can turn vendors on and off without a direct integration or signing separate agreements with each ...

Move over, Mr. Met — it’s Grimace’s time to shine. Plus, Zeta Global has acquired LiveIntent for $250 million.

DDM’s Lindsay Van Kirk says cookie-based buying broke programmatic, but contextual targeting can build a better ecosystem for ...