EXCLUSIVE: Liao will also continue to lead Wavemaker Hong Kong—with a focus on optimising client services and driving outbound business for Chinese brands.
In a CBC Dragons' Den episode, Liu criticised the brand's founders for their insensitivity to boba tea's cultural origins—sparking widespread social media support for respecting Asian products and ...
Nvidia, Pandora, Range Rover, and—making history—the Jordan brand join Interbrand's ranking this year. This marks the first ...
The behaviour of once iconic brands like Boeing and Volkswagen, ranked highly in 2014 have now dropped out of the new ...
Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem ...
This very theme of family, love, and gratitude is what Samsung explores in its latest Dashain brand film, translated as " Daughter coming home for festival." Just like the festival Dussehra in India, ...
As the industry awaits the closing arguments of the DOJ's lawsuit against Google on November 25, Campaign looks at the tech ...
An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in ...
We're excited to announce the Digital Media Awards 2025 have returned! Our prestigious awards aim to celebrate the most innovative and impactful digital marketing initiatives and honour visionary ...
Ads perform equally well whether they are placed alongside brand-safe or unsafe content on news websites, according to research. The study, carried out by research and consulting firm HarrisX, used a ...
The high-profile Google vs. The US Department of Justice antitrust trial – which aims to prove that the tech giant has a monopoly over the adtech industry – officially ended on 27 September. According ...
The digital advertising industry thrives on spectacle, and there’s no greater drama than watching a behemoth like Google go head-to-head with regulators. As the U.S. Department of Justice's (DOJ ...