The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers ...

The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to ...

Agency BTR Media described using the feature to cater videos to different product searches and said it has been a ...

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d ...

The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence ...

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while ...

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.