Sydney-based SEO, content and digital PR agency Prosperity Media has launched its Generative Engine Optimisation (GEO) offering this week. The launch ...

In the new era of influencer marketing, creativity alone won’t suffice, and legal missteps can go viral faster than your hero reel.

Australia's largest gambling company, Tabcorp, has been slammed with a $4,003,270 fine for breaking the country’s spam ...

Marcus Evans has announced that its CMO ANZ Summit 2025 is set to take place from 28 to 29 July 2025 in Queensland.

That’s the paradox facing marketers in 2025. On one side, there’s a growing crisis of trust: deepfakes, fake reviews, and AI-generated content have left consumers more cautious and sceptical.

For the first time since acquiring messaging platform WhatsApp in 2014, Meta is introducing advertising to the app. . In a departure from their firm ‘ad-free’ position, Meta announced this week that ...

Australia-based design and tech juggernaut Canva – valued at $49 billion – outlines its plans to acquire data-gathering platform MagicBrief. In an announcement from the Cannes Lions International ...