AI agents are transforming how businesses operate by automating tasks, adapting to workflows, and enhancing productivity across teams.

Demand Generation - How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in ...

Career Development - Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing ...

The Starbucks Coffee marketing research department is kept busy providing oodles and oodles of insights into the Starbucks brand through yearly brand audits. And take it from this former long-time ...

In the search for new technologies that can improve business performance and customer awareness, every new tool at your disposal can be a crucial advantage against your competitors who have yet to ...

User-generated content (UGC) can help marketers achieve success in a range of ways, including by establishing authenticity and making ads more memorable. That's according to an infographic (below) ...

B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research from Plural Strategy. The report was based on data from a ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International (MRII). The ...

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

Rebranding presents a quandary: It's all about change, but customers love consistency.. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

Today's top marketers know that big events alone won't sustain engagement. The future is in high-impact, repeatable events that create consistent and meaningful connections with your audience. Such ...