While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live program "biddable" ...

With the demo accreditation in hand, Comscore measurement chief Frank Friedman says it's now going for the "hot sauce" -- ...

The first major campaign from CMO Marisa Thalberg breaks a cardinal rule of advertising, hoping to startle skeptical ...

The survey found that 30% of employed U.S. job seekers believe employees at their company are more confrontational than they ...

The macro backdrop for advertising broadly and for brand advertising specifically has deteriorated in the past few weeks, the ...

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That was the consensus at CIMM East this morning, which also suggested the U.S. JIC has emerged a little too late to be ...

The IAB, Chamber of Commerce, cable lobby and others pressed the 8th Circuit to scrap new rules that aim to let consumers easily terminate subscriptions to newspapers, gyms, and other businesses.

Looking to boost its creator presence, LinkedIn is pushing its in-app video-sharing capabilities further by organizing video content by trends, allowing users to detect the top emerging content ...

A Vermont resident has sued Yahoo for allegedly violating consumer protection and privacy laws in New York and California with ConnectID -- an ad-targeting mechanism that tracks users based on ...