Netflix grew 8.3% share in June 2024 - a 13.5% hike from May. YouTube continues to lead all media distributors with a solid ...

MediaPost Publications is an online resource for all advertising media professionals - Online, TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and ...

MediaPost Publications is an online resource for all advertising media professionals - Online, TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and ...

One of the fallouts of a "conscious uncoupling" will be the marketing and advertising departments.

Just a week after establishing a beachhead in out-of-home measurement, the IAB is expanding its role yet again - this time to ...

On the question of why Paramount/CBS is pulling the plug on Stephen Colbert and "The Late Show," whose side are you on?

Axel Springer, owner of Politico, Business Insider, Bild and Welt, is going all in on artificial intelligence (AI). “Nobody in the company has to explain in the company why she or he is using AI ...

As xAI rolls out controversial AI companions, a report by Common Sense Media states that 72% of U.S. teens have already experimented with this synthetic form of virtual friend and/or romantic partner.

The glory days were already long past for late-night TV when CBS announced last week that it was pulling "The Late Show" ...

The legacy brand is using the Netflix collab to get weird, with its first-ever fruit-filled cookie and an AR game.

Fox has completed its 2025-26 upfront with "double-digit" ad sales gains across sports, news and entertainment, the company ...