Eighty-five percent of Indian Gen Z consumers are more likely to purchase from brands with personal meaning, while 80% trust ...

The Saudi Research and Media Group (SRMG) announced a strategic partnership with TikTok, aimed at developing content creators ...

Verizon Business‘ 6th “Annual State of Small Business Survey” reveals that 62% of small to midsize businesses either began ...

The creator economy continues its growth in 2025, with major companies from Apple to TikTok competing for top talent in ...

After more than a decade in advertising, working with major brands like Hennessy, Adebayo Owosina, an Adweek 2022 Creative ...

FLORA announced a $6.5 million seed round led by Mike Volpi at Hanabi Capital. The investment includes participation from Amy Wu Martin at Menlo Ventures, Twitch founder Justin Kan, and MSCHF founder ...

Dubai-based talent management agency Reach recently secured emerging creator Alaa Abou Harb as its newest exclusive talent, adding a strategic cross-cultural voice to its growing roster. Alaa, whose ...

A new Typeform survey examining the state of influencer marketing reveals that 71% of consumers regret purchases made through influencer recommendations, exposing a trust deficit between brands and ...

The UAE Securities & Commodities Authority (SCA) has introduced the Middle East’s first ‘finfluencer’ license, establishing formal oversight for individuals providing financial advice across digital ...

Foreplay.co introduces Lens, a creative analytics platform designed to provide advertisers with performance data that focuses on creative content, rather than metrics alone. The company positions the ...

Dancing with the Stars” (DWTS) has extended an invitation to Kai Cenat, one of the world’s leading Twitch personalities, to ...

Steven Bartlett, an entrepreneur and host of the “The Diary of a CEO” podcast, has joined creator commerce platform Stan as a ...