A wealth of holiday titles, both new and old, make up more than a third of the month’s total movie viewing, whether it’s ...

Des publics réels. Des données réelles. De vraies décisions. Les données et les mesures complètes de Nielsen sont à la base de l'avenir des médias.

In the hustle and bustle of today’s marketplace, personalization is your secret weapon to make meaningful connections with your consumers. Doing so effectively requires understanding who you’re trying ...

The marketing ecosystem continues to expand, offering an ever-growing set of tools, data sources, and analytics platforms designed to connect investments to measurable outcomes. Organisations are ...

New multi-year deal integrates Roku’s data to fuel Nielsen’s measurement suite. Roku gains access to Nielsen’s streaming ratings, showing The Roku Channel is the #2 streamin ...

Nielsen’s November 2025 Media Distributor Gauge revealed a complex television landscape defined by live sports, strategic streaming releases and the Thanksgiving holiday. Paramount and Netflix each ...

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Content associated with live game airings enable existing fans to engage more deeply with their favorite sports while also ...

Paramount+ (within Paramount Streaming) jumped 18.4% month over month, driven by NFL games alongside the return of its ...

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