Consumers are increasingly opting for own-brand products in the cost-of-living crisis, according to a Warc report based on data from GWI.

The acquisition will strengthen Zendesk’s analytics capabilities, with HyperArc’s AI technology integrated into a unified ...

Profit warnings issued by UK-listed companies have increased by a fifth year-on-year, with policy change and geopolitical uncertainty impacting businesses, according to research by EY-Parthenon.

Agentic AI customer experience company Zendesk has acquired AI analytics platform HyperArc for an undisclosed amount.

AI provides an opportunity for the market research industry to rebuild the agency commercial model, with clients paying not ...

Professional services business Accenture has agreed to acquire US-based technology consultancy Maryville Consulting Group.

The importance of connected insights cannot be overstated. As businesses and organisations gather vast amounts of data from ...