Eric Campbell, currently CEO of VML and WPP Creative in North America, will succeed Cook as Global CEO of VML in March 2027.

Industry experts break down how brands shortlist athletes, negotiate partnerships, build activation plans and measure whether ...

From travel and back-to-campus shopping to cinema and leisure, Shonali Shetty shares how emerging consumer signals can ...

IKEA India's Country Communications Manager shares how the brand is adjusting its communication, creator strategy and role in ...

As SMOOR completes a decade, Anchpal shares that its new identity moves beyond chocolate to reflect a wider portfolio ...

Amazon Ads lets advertisers use manual tools, AI optimisation or both. It also announced DVA+, combining Sponsored Display, ...

The company is now structuring its operations across four verticals: Post-Production & VFX, Brand Solutions, Films & Original ...

At FICCI FRAMES 2026, Saurabh Pandey noted that microdrama is India’s fastest-growing entertainment format, while AI is ...

In her new role, Mishra will oversee business development initiatives across India, Dubai and other markets, with a focus on ...

The playbook examines micro drama audience behaviour and monetisation, finding 39% of viewers are incidental while 18% are ...

World Heart Day campaigns this year focus on early detection, recognising symptoms and timely action, with brands using CPR ...

Events: From marketing and media to creative, digital and content, this year’s jury brings diverse industry perspectives to ...