Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.

Starbucks (SBUX) is looking to find itself – but in that search, it’s unlikely to do away with its most popular drinks, even ...

New CEO Brian Niccol’s strategy is to reestablish Starbucks as a premium brand, and recent changes show it’s moving in that ...

John Coleman has learned to live with his coffee habit, but most Starbucks baristas can’t stomach his request for eight ...

Starbucks holiday season is almost here, and Red Cup Day 2024 is generating buzz. While the exact date remains unconfirmed, ...

The pressure is on for Starbucks’ new CEO to appease frustrated baristas and fix short-staffing issues across US locations.

The coffee chain is pulling promotional offers through its mobile app to get customers to pay full price for its coffees and ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

Starbucks is reportedly reversing a push into frequent promos as its new CEO, Brian Niccol, looks to reestablish the brand's ...

A popular local coffee chain is making a return to Downtown Sacramento in a spot formerly occupied by a much bigger rival.

Starbucks, Dunkin', McDonald's, and other chains have some seriously unhealthy coffee drinks on their menus that are packed ...

Starbucks Singapore will release a merch collection featuring iconic Peanuts characters like Snoopy in October 2024. Here's ...