The start of a new PGA Tour season at Kapalua has given Titleist the opportunity to get ahead of the upcoming blitz of new ...

The list includes Callaway, Cobra, Ping, Srixon and TaylorMade. In other words, practically the entire industry. With one ...

In this video, Joel Tadman tests the TaylorMade 300 Mini Driver that sits in between a 3-wood and a driver to see how it ...

Scottie Scheffler, Collin Morikawa and Rory McIlroy all improved their accuracy since switching to TaylorMade's Qi10 driver.

Two days earlier, Kelce helped secure the Chiefs the No. 1 seed in its AFC conference going into the playoffs. The Chiefs ...

Taylor Swift subtly congratulated Travis Kelce's new touchdown record during the Christmas Day game against the Pittsburgh Steelers ...

UConn athletics has seen a rise in athletic apparel sales as the men's basketball team won titles and the women's were led by ...

According to court documents, Zachariah Kent is charged with stealing boxes of golf balls from the Westborough Target on five ...

Tiger Woods, Rory McIlroy and more TaylorMade staffers 'co-star' in the latest editions of TaylorMade's popular Christmas ...

Tommy Fleetwood might not have won the big one (yet) a la John McClane, but he looks good in a wife-beater and will have ...

Tiger Woods, Nelly Korda, Rory McIlroy and other stars are featured in TaylorMade's Christmas movie-themed holiday card.

This means that collaborations that go beyond the bare minimum logo slap still can succeed and push the industry forward.