GM's electrification strategy faces challenges, with slower BEV demand, battery issues, and a shift in battery technology.
GM says it's time to embrace new cell formats and chemistries.
During an investor event today, Kurt Kelty, GM’s VP of batteries and a former Tesla executive, announced plans to adopt ...
GM confirmed the change ahead of an investor event in which it is expected to tout the flexibility of the company to produce ...
GM made several announcements at its investor day Tuesday including that it will build a new battery cell development center ...
GM's much-touted Ultium system hasn't worked out as the company had hoped. As such, it's adopting other battery cell ...
Highlights:,GM shifts away from the Ultium branding for its EV batteries, signaling a new strategy.,The automaker is on track ...
General Motors made a huge splash with its Ultium branding. Now, it's reversing course. Here's why that's probably good news ...
Chevy Bolt will be priced slightly higher than the last model, while 2027 PHEVs will be a bridge to emissions compliance.
GM has since implemented the Ultium strategy with EVs for three out of four of its U.S. brands, plus the BrightDrop electric ...
GM is giving up on trying to make 'Ultium' a thing. After years of marketing the name "Ultium" for its electric vehicle ...
The hardware will remain the same, but GM will erase the Ultium name other than for production operations such as its Ultium ...