Apple Explains Why It Doesn't Plan to Create a Search Engine
Apple's senior vice president of services Eddy Cue has explained why the iPhone maker does not plan to create a search engine like Google. In
New MacBook Detail Highlights Apple’s Disappointing Downgrade
Apple may be preparing a new M4-powered MacBook Air laptop, but it will arrive months after the M4 debut and with little fanfare.
How to set up and use Apple Intelligence on your iPhone
You’ll be prompted to set up Apple Intelligence right after upgrading to iOS 18, but if you need to set it up later, head to Settings in iOS: Tap More for Your iPhone, and then Set Up Apple Intelligence. You’ll get an explanation of some of the AI upgrades you can use, and a short demo of how they work.
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Join the 73% of Apple Users Who Don't Care about AI: How to Turn Off Apple Intelligence
Open Settings (iPhone or iPad) or System Settings (Mac) and choose Apple Intelligence & Siri. Then turn off the Apple Intelligence option. Confirm your choice in the dialog that appears by tapping Turn Off Apple Intelligence.
Apple approaches $4 trillion valuation as investors bet on AI momentum
Apple is closing in on a historic $4 trillion stock market valuation, powered by investors cheering progress in the company's long-awaited AI enhancements to rejuvenate sluggish iPhone sales.
Apple poised to break $4T market cap milestone as iPhone sales, AI enhancements thrill investors
Investors are salivating at the prospect of the iPhone maker topping the milestone as the company’s stock price has soared by nearly 40% since Jan. 1.

Apple, Google

Apple seeks to defend Google's billion-dollar payments in search case
Ending Google search partnership would hamstring Apple, says Eddy Cue
Protecting the status quo? Apple joins DOJ’s case against Google over search dominance
Where Will Apple Stock Be in 1 Year?
Apple (NASDAQ: AAPL) has done its part to lift the holiday spirits of its shareholders as 2024 comes to an end. Indeed, Apple's 269% return in just the past five years has more than tripled the S&P 500 index's 82% gain over the same period.
Apple Says iPhone Driver's Licenses Coming to These U.S. States Next
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing
Apple is reportedly developing a home security product that could compete with Amazon and Google
A door lock with a video camera could set the iPhone maker up to compete with Google's Nest and Amazon's Ring.
Eddy Cue reveals the three reasons Apple won’t build a search engine
In a new court filing this week spotted by Reuters, Eddy Cue, Apple’s Senior Vice President of Services, outlined why Apple itself would never develop its own search engine.
5 features to try first on your new Apple Watch
Making things more difficult, Apple recently introduced loads of cool new stuff with the launch of watchOS 11, including tools for travelers, ocean lovers, workout buffs and more. With an emphasis on these newer Apple Watch features, here are the five I'd try out immediately if I just received my first Apple Watch this holiday season.