Instagram has begun testing Meta AI to insert AI-generated images of users in their feeds. Meta AI's "Imagine Yourself" feature prompts its image generation tool to create user portraits unprompted, following the onboarding process. Meta confirmed intentional insertion of AI-generated portraits, which are only visible to the individual user.

The Meta-owned social media platform Instagram reportedly displays users’ AI-generated images of themselves as part of a new experiment. According to a recent report by 404Media, a user shared a post on Reddit saying that they came across an AI-generated version of themselves where they were shown a slideshow of AI-generated images where they are standing in front of “an endless maze of mirrors.

Instagram started inserting AI-generated images of users into their own feeds as a test — but didn't explicitly warn anybody, and boy, is it creepy