By making the most of Mikayla Nogueira’s more than 16 million followers, POV Beauty exceeded all expectations on launch day.

First global campaign from TikTok-famous skincare brand BYOMA aims to make skin barrier education impossible to ignore.

Master Instagram and TikTok to skyrocket your online sales. Learn proven strategies that convert followers into paying ...

TikTok is rolling out a new set of AI-powered advertising tools that enable marketers to turn text prompts or still images ...

Today’s best campaigns function more like cultural ecosystems than campaigns: they include audience reactions, remix culture, ...

Discover the strategic and proactive approach that UTA's music partnership leaders are using to create long-term, meaningful ...

WPP has become the first advertising and marketing services company to integrate TikTok’s generative AI tools, Symphony, into ...

WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...

After being laid off on a video call, a 25-year-old PwC consultant turned the moment into a viral TikTok video, then a ...