Peach & Lily founder Alicia Yoon gives Inc. an exclusive look at the rollout that made her product launch go viral.

Oakley's Collin Allin shares the regional brand strategy behind the Oakley Ellipse 50th Anniversary campaign, diving into ...

Jason Zeng, a Forbes Technology Council member and a leader in the creator economy industry. His previous integration, ...

“Creators are having a measurable impact on purchasing behaviour‭,‬”‭ ‬PwC’s Taki says‭. ‬“Our survey shows that 54‭ ‬per ...

We explore five methods for making money on TikTok, along with ChatGPT prompts you can use to generate content ideas and ...

Not every platform deserves your presence. The smartest brands meet audience intent with purpose, context, and ...

From introducing tailored, AI-generated messaging to forgoing influencer content, here’s how wineries are evolving their ...

Some of the most desirable brands let the product speak for itself rather than resorting to conspicuous branding and flashy ...

Independent brand and talent marketing agency, Always Human, has appointed Ella McKee as head of client and partnerships.

It's the latest trend spreading like wildfire online, with many teens snapping up the cheap product. Without age restrictions ...

Following a challenging couple of years, Argos is reaping the rewards of investing in its “most ambitious creator-led social ...