Peach & Lily founder Alicia Yoon gives Inc. an exclusive look at the rollout that made her product launch go viral.

Margins are under pressure. Loyalty? Harder to earn. And traditional routes to growth are no longer guaranteed. So, with ...

“Creators are having a measurable impact on purchasing behaviour‭,‬”‭ ‬PwC’s Taki says‭. ‬“Our survey shows that 54‭ ‬per ...

There will be dedicated Maeve social media channels, including its first Substack, as well as a Maeve brand store slated for ...

We explore five methods for making money on TikTok, along with ChatGPT prompts you can use to generate content ideas and ...

Not every platform deserves your presence. The smartest brands meet audience intent with purpose, context, and ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading ...

From introducing tailored, AI-generated messaging to forgoing influencer content, here’s how wineries are evolving their ...

It's the latest trend spreading like wildfire online, with many teens snapping up the cheap product. Without age restrictions ...

Following a challenging couple of years, Argos is reaping the rewards of investing in its “most ambitious creator-led social ...