Peach & Lily founder Alicia Yoon gives Inc. an exclusive look at the rollout that made her product launch go viral.

We explore five methods for making money on TikTok, along with ChatGPT prompts you can use to generate content ideas and ...

The possibility of a TikTok ban in the United States is concerning for brand managers whose content strategy relies heavily on the platform. However, TikTok is only one of many video-based mediums ...

Inside the Strategy That Helped This TikToker’s Brand Make $1 Million in 8 Minutes By making the most of Mikayla Nogueira’s more than 16 million followers, POV Beauty exceeded all expectations ...

In 2025, global social commerce sales are expected to surpass $2 trillion, making it clear that platforms like TikTok and Instagram are fundamentally changing how brands approach e-commerce.

Fruit of the Loom, a brand founded more than 170 years ago, started planting seeds with Gen Z last year when it introduced its “fruit people” mascots on TikTok in a marketing refresh.

The social media strategy represents another gear shift for the over 170-year-old brand, which is best known for its casual wear and underwear. Fruit of the Loom previously wound down a focus on the ...

This article covers nine essential strategies for diversifying your SEO approach beyond Google. These will allow your brand to thrive on various channels and meet users where they are. 1.

On social feeds, subways, and billboards, these images from fast-growing skincare brand BYOMA are an "in-your-face visual that breaks the fourth wall," Sarah Rios, director of marketing, told ADWEEK.

Hashtag strategies significantly impact content discoverability. Instagram allows up to 30 hashtags per post, while TikTok uses hashtags differently within its algorithm.

In her new role as TikTok’s Chief Brand and Communications Officer, Zenia will focus on advancing the strategic vision of our brand and advising key businesses. She will be in charge of ...