By making the most of Mikayla Nogueira’s more than 16 million followers, POV Beauty exceeded all expectations on launch day.

First global campaign from TikTok-famous skincare brand BYOMA aims to make skin barrier education impossible to ignore.

Today’s best campaigns function more like cultural ecosystems than campaigns: they include audience reactions, remix culture, ...

TikTok is rolling out a new set of AI-powered advertising tools that enable marketers to turn text prompts or still images ...

WPP has become the first advertising and marketing services company to integrate TikTok’s generative AI tools, Symphony, into ...

WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...

Discover the strategic and proactive approach that UTA's music partnership leaders are using to create long-term, meaningful ...

After being laid off on a video call, a 25-year-old PwC consultant turned the moment into a viral TikTok video, then a ...

WPP Open, the agency’s AI-powered marketing platform, will integrate TikTok Symphony’s avatars, AI-dubbing translation and ...

SINGAPORE: In a digital spiral that could restyle online shopping in Southeast Asia, YouTube and Shopee are merging efforts ...