Cadillac F1 isn't setting big goals like World Championships when it joins the Formula 1 grid. No: it just wants respect.

Louis Vuitton will be title sponsor of Formula One's season-opening Australian Grand Prix in Melbourne in March, the sport announced on Thursday.

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Louis Vuitton has become an official partner of Formula 1 on the heels of LVMH entering into a 10-year global partnership agreement with the series starting in 2025.