Creating character and improving function in an existing home is no easy feat — and it can definitely be hard on a budget. So ...

From Arc’teryx’s Himalayan pyrotechnics to Skims' hair-raising stunt, we look back at ten moments when ambitious marketing veered off course.

The same thing happens with brand logos. What once signaled exclusivity now feels more like a loud shout for attention. It’s ...

Musk said on a podcast that he was only "somewhat successful" in his attempts cosplaying as a government official, and wouldn't do it again.

What marketers can learn from Lippincott’s annual brand-related survey of 40,000 customers.

Lufthansa Group has unveiled a new brand identity as part of its efforts to “evolve from a group of airlines into an ...

Cracker Barrel's CEO said the chain is working to rebuild customer trust after its logo controversy earlier this year marked ...

Ghostbusters Cereal Ralston's Ghostbusters cereal debuted in 1985 and remained on shelves for four years, with the success of ...

Enterprise Mobility, Hertz Global Holdings, and Avis Budget Group own nearly every major rental car brand in the United ...

A teaser video with no car, the biggest rebrand in its 102-year history, and sales plummeting by 97% – the story of the past ...

Enhanced Design Improves Reservation Experience, Strengthens Operator Branding, and Advances Innovative Parking Solutions MINNEAPOLIS, Dec. 4, 2025 /PRNewswire/ -- Space Genius, a leader in innovative ...

The Marshall Middleton 2 is a powerful, portable, attractive speaker that needed to differentiate itself a bit more from the ...