“Re-adding ‘HBO’ isn’t a rebrand — it’s a corporate walk-of-shame,” said Eric Schiffer, chairman of L.A.-based Reputation ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

NEW YORK (AP) — HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

Recent news highlights in entertainment include Chris Brown's arrest in the UK, HBO Max's rebranding, MrBeast's legal ...

Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

As Max re-rebrands to HBO Max, Magnolia Network's programming on the streamer expands this month with the addition of Joanna ...

In a move that has many of us saying, "Well, duh," Warner Bros. Discovery has announced it's walking back a major branding ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...