LinkedIn has transformed from a traditional professional networking site into a vibrant, content-driven platform, as ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

BY AMINA ALLISON Imagine receiving a video call. It’s your company’s chief financial officer, along with several ...

The latest Q&A installment in Pharm Exec's earned media series details key strategies for leveraging breaking news at ...

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

Health Affairs' Jeff Byers welcomes Farzad Mostashari, founder & CEO of Aledade and the former National Coordinator for ...

Top CEO LinkedIn tips to boost authority, expand your network, and make your LinkedIn profile work smarter for your brand.

If you’ve spent any time on LinkedIn, you’ve likely seen this message before: “Hey , I help companies like yours increase ...

To maximize ROI in influencer compensation and budget allocations, prioritize influencers whose audiences align closely with your target market. Use performance-based compensation, such as pay-per ...

Artificial intelligence technologies have granted unconventional extensions to creative representations, which have long been the domain of humans. They have opened unprecedented horizons to ...

A recent study by the Influencer Marketing Factory broke down key tips for growing your LinkedIn presence.