Mattel is working with OpenAI to create AI-powered toys and games, with the first product - likely an AI Barbie - expected ...

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its upcoming products. The world's second-largest toy maker ...

Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...

Mattel and OpenAI announced a partnership that would bring artificial intelligence to a new line of the toymaker’s products ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

Silverman added that AI has the power to broaden the reach of Mattels' brands in new and exciting ways. For Malaysian families, this might mean smarter toys or games that blend physical play with AI ...

Barbie's parent company Mattel has teamed up with OpenAI. While details are still under wraps, the first AI-powered product is expected to drop later this year. The partnership comes as toy ...

In April last year, Mattel announced its intentions to use AI across its business as a cost-saving measure, with a team ...

Some kids might start to prefer programmed positivity of their playthings to rough edges of human playmates. Read more at ...

Retail & Consumercategory· June 13, 2025 Barbie-maker Mattel teams up ... has emerged as a winner in Google's newly signed partnership with OpenAI, sources familiar with the matter told Reuters ...