NASCAR’s Cup Series has shifted to a new address. The post NASCAR’s TV Deal With Prime Video Causes Massive Exodus of Core ...

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

What a cool way to see this feature come to life and elevate NASCAR broadcasts,” Schwartzstein said. Alex Strand, Prime Video’s senior coordinating producer for live sports, also sees the Burn ...

Prime Video users will have an added advantage with the Burn Barn tool, offering a different perspective on competition ...

All the information you need to get ready for the Great American Getaway 400 NASCAR Cup Series race, Sunday at Pocono Raceway ...

Prime Video, though, developed an AI tool using car data available to broadcasters and teams that can measure miles per gallon. The Burn Bar made a brief appearance during Prime's first broadcast ...

How Prime Video's 'Burn Bar' is changing the way we watch NASCAR. ... What a cool way to see this feature come to life and elevate NASCAR broadcasts,” Schwartzstein said.

In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan Blaney’s performance during a NASCAR on Prime broadcast on June 1.

In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup ...