Atlanta will be the latest race to feature 40 cars with four open entries beyond the 36 full-time chartered teams. Corey ...

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan ...

Prime Video has the exclusive rights to stream five NASCAR Cup Series races this season , starting with the Coca-Cola 600 on ...

NASCAR on Prime Video introduced the burn bar for its Cup Series broadcast, providing better insight into the fuel strategy of different teams.

Michigan International Speedway is host to this weekend's NASCAR racing, which includes stand-alone days for ARCA on Friday ...

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

How Prime Video's 'Burn Bar' is changing the way we watch NASCAR. ... What a cool way to see this feature come to life and elevate NASCAR broadcasts,” Schwartzstein said.