Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room for ...

Roblox and The Weeknd create a bold fan experience with music, missions, and merch in one space. Play, explore, and collect ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Roblox built its fashion audience by selling digital Gucci and Burberry bags. Now, you can buy physical clothes and beauty products without leaving the platform — starting with Fenty Beauty.

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on ...

Roblox Dress To Impress may seem like a simple fashion title, but it's apparently one that brings in a big adult demographic.

The study by Politecnico di Milano explores how global firms are integrating the metaverse into branding, identifying four ...

Pinterest CEO Bill Ready joined Bloomberg Open Interest to talk about what drove the positive report and how the online site is becoming "the place where Gen Z goes to shop." Starmer’s war on ...

Gamefam is launching Karate Kid Training Simulator, a title that will immerse players in the world of the upcoming film Karate Kid: Legends, on Roblox.