Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

Various factors, which differ across generations, are causing consumers to abandon even their most beloved brands.

Investors have long searched for economic clues in unconventional data. The TikTok generation is taking it to the next level.

Gen Z — the generation glued to their screens for nearly seven hours a day — has found a way to cash in on their scroll time: selling their personal data.

Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room for ...

February 17, 2020-- The Gen-Z Consortium is pleased to announce the public release of the Gen-Z Core Specification 1.1, which is now available for public download on ...

Roblox and The Weeknd create a bold fan experience with music, missions, and merch in one space. Play, explore, and collect ...