Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room for ...

February 17, 2020-- The Gen-Z Consortium is pleased to announce the public release of the Gen-Z Core Specification 1.1, which is now available for public download on ...

Roblox and The Weeknd create a bold fan experience with music, missions, and merch in one space. Play, explore, and collect ...

Five years ago, in 2011, she would have headed straight for the mall. Today she starts shopping from her couch by launching a videoconference with her personal concierge at Danella, the retailer ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Roblox built its fashion audience by selling digital Gucci and Burberry bags. Now, you can buy physical clothes and beauty products without leaving the platform — starting with Fenty Beauty.

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on ...

Roblox Dress To Impress may seem like a simple fashion title, but it's apparently one that brings in a big adult demographic.