Trademark law has always safeguarded a brand's ability to signal a unique origin and promise of quality. In the age of AI, ...

Venture capital firm Castrum Capital has taken another strategic step in aligning with regulatory standards and advancing its ...

Touche as the saying goes!” Magistrate Judge Jeffrey Gilbert wrote about the defendant's seemingly hypocritical request. “So, ...

Explainer: Why does a giant global corporation care so much about the logo being used by a young Christchurch entrepreneur?

Section 9 of the Trademarks Act prohibits registration of trademarks that are not only devoid of distinctive character, but ...

Understand trademark registration, its importance for brand protection, and a step-by-step guide to securing your business's identity and assets.

Learn why trademark registration is essential for brand protection. This guide covers the step-by-step process, benefits, and common pitfalls to secure your business's identity.