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Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.
The argument was that HBO was a brand for elites and would turn off “everyday” people who didn’t worship at the altar of ...
Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Final Destination Bloodlines opens in theaters this weekend, marking the sixth film in the horror movie franchise. We can’t ...
Duster is kicking off summer streaming in style.In case you missed our interview with Abrams and Morgan, Duster stars Rachel ...
21-year-old Kana (Yuumi Kawai) works a disaffected job at a beauty salon, where the expectations placed on women her age are plain to see. In her personal life, her mood oscillates between soaring ...