Smith Entertainment Group announced today that they have established a long-term partnership with Fanatics to be the retail ...

Breaking away from the mainstream can be a good thing — and that’s what having “Twist And Shout” as a goal song would do. It’s a different vibe than most, but it would get the crowd up on its feet, ...

After Smith Entertainment Group ran into trademark troubles with the potential “Utah Yeti” name, fans pivoted and adopted Mammoth as their No. 1 choice. And it showed in the polls. Among the ...

In a unique show of fan engagement, the Utah Mammoth was officially unveiled on Wednesday, May 7 as the permanent name for Utah’s NHL team, replacing the temporary Utah Hockey Club. Over 850,000 ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

The very beginning of the B's. On this date in 1924, Charles Adams was awarded Boston’s NHL entry for $15,000. He selected ...

The team will now move forward as the Utah Mammoth. The team also released the jersey idea for the new identity, giving fans a chance to take everything in. This comes after a long process ...

SALT LAKE CITY — Immediately after the Utah Hockey Club's official new team name was announced as the Utah Mammoth Wednesday morning, fans rushed to the Delta Center to get their hands on the ...

An initial list of 20 possible names was narrowed by fan vote last June to what the team announced as six finalists: Utah Blizzard, Utah Hockey Club (Utah HC), Utah Mammoth, Utah Outlaws ...

Utah Hockey Club was renamed Utah Mammoth. Josh Lively isn’t the world’s biggest hockey fan. But early this year, the eastern Utah man knew he had to get to Salt Lake City for an NHL game.

the Utah Mammoth! However, despite some neat branding and a cool hidden secret in their logo, some hockey fans are annoyed at the Mammoth's new name. Why? Well, it comes down to pluralization.