Inducted into The Forbes CMO Hall of Fame in 2024, Treseder is CMO at Autodesk, and has been helping steward the American ...

What can brands learn from the real-life ‘scandal’ fixer? The Drum sits down with the American crisis manager at Cannes Lions ...

Real-time marketing offers strategic advantages for any multinational company looking to stay relevant and connect ...

Smirnoff ICE is teaming up with content creator and comedian Boman Martinez-Reid to pay up to $200,000 in Sunsurance ...

Carly Gomez has been promoted to the position, while Meera Bhatia’s COO role has been expanded to also include president.

A New Jersey bill aimed at banning individual player prop bets on college sports is advancing through the state legislature, ...

A socially responsible marketing plan also helps differentiate yourself from competitors—especially those that may be larger or more well-known than you. As a CSR marketing expert, I recommend the ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

In some cases, a balanced approach using a mix of micro- and macro-influencers can be effective. You can divide your marketing campaign into two main strategies, leveraging the strengths of both types ...

Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused PPC campaigns.

The over-the-top ad combines the energy of Grand Theft Auto with the drama of the NBA Finals — all created by AI. Is it a ...