Dive Brief: Venmo, the digital payments platform owned by PayPal, launched a new campaign featuring “The White Lotus” stars Aimee Lou Wood and Patrick Schwarzenegger meant to celebrate the app’s ...

The company’s CMO, Geoff Seeley, talks about the company’s marketing plan and how it tries to differentiate PayPal from Venmo ...

PayPal is rewriting the rules of digital advertising with the launch of Storefront Ads—an innovative solution that transforms ...

Inducted into The Forbes CMO Hall of Fame in 2024, Treseder is CMO at Autodesk, and has been helping steward the American ...

As live-betting and prop bets explode, athletes say they face more threats from fans than ever.

Telfer finished his USC career with 65 receptions for 648 yards and 12 touchdowns. He established himself as a big game player during his time with the Trojans, with 7 of his 12 scores coming against ...

What can brands learn from the real-life ‘scandal’ fixer? The Drum sits down with the American crisis manager at Cannes Lions ...

Mackenzie Porter knows what it’s like to hold the line when the pressure is high. As a former Division I lacrosse goalie, she stood in the net with nerves of steel, ready to block whatever came her ...

The mobile payment app reunited Patrick Schwarzenegger and Aimee Lou Wood to star in Now You Can Venmo Everything, a new campaign from 72andSunny promoting its debit card services. The ad positions ...

Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...