Meta is introducing WhatsApp ads on a rolling basis. Privacy experts raise the alarm, despite WhatsApp's assurance that ...

Your phone number will reportedly never be shared or sold to advertisers. Meta said your personal messages will not be used ...

Ads will appear in the Updates tab, however chats and private messages will remain end-to-end encrypted and free from ads.

As Meta prepares to build an ad-driven future for WhatsApp, the app’s strong record of privacy-focused design is about to ...

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery ...

Meta has announced it will begin showing advertisements in WhatsApp's Status feature, marking a significant shift for the ...

This is especially risky in spaces where people feel psychologically safe. Whereas users are typically wary of TV advertising ...

"No ads" was once the mantra of the founders of WhatsApp. Now, the service has announced it will be introducing advertisements. Chats, though, are to be kept ad-free. DER SPIEGEL spoke with WhatsApp ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...