WhatsApp will introduce advertising features. This marks a shift for the messaging platform. Meta aims to monetize WhatsApp's ...

WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...

Users and regulators have kept a close watch on whether the social media giant would seek to monetise an app that was ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

The Status tab is valuable screen real estate. Meta says more than 1.5 billion people use it every day. Advertising is still ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

The major changes are focused on WhatsApp Channels and Status. For the first time, Channel owners will have the option to ...

WhatsApp is introducing three new advertising features in a global rollout, marking a significant step towards monetisation ...

As per Meta's Newsroom, advertisements will appear only in the "Updates" tab — a separate tab at the bottom of the app, which showcases both "Channels" and "Status" features. Users can subscribe to ...

The Updates tab is where you discover something new on WhatsApp – whether that’s a friend’s status from their wedding day or ...

WhatsApp on Monday announced that it will soon introduce advertisements and other paid features in a major shift for the ...

WhatsApp is testing ads in Status and paid channel subscriptions, all inside the Updates tab. Private messages remain ...