With over 2.2 billion views on YouTube, Guns N' Roses' epic video for November Rain is one of the most-watched rock videos in history. Guitarist Slash has vivid memories of the shoot, not least because he thought that it might be his last day on earth

Netflix gained market share in December over broadcast and cable television. How "Squid Game" and NFL games helped tie a company record.

Streaming leveled up again in December, according to Nielsen's monthly Gauge report, rising 9% to capture 43% of all TV viewing.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. If you're already a paid subscriber, please sign-in.

YouTube has achieved a record share of the US streaming audience in December with 11.1% of TV watch time, according to The Gauge.

NEW YORK —Heavy viewing during the Thanksgiving and Christmas holidays in the November 25 to December 29 2024 period covered by the December report of Nielsen’s The Gauge, helped increase overall TV viewing by 4% compared to the November report. That also boosted YouTube, Netflix and Prime Video to record viewing levels.

Holiday football games were five out of the six most-watched telecasts during the month, per Nielsen's The Gauge report The post YouTube Hits Record Share of TV Usage in December With 11.1% appeared first on TheWrap.