The initiative, Housing Opportunities Made Easy, calls for an ambitious goal of creating 30,000 affordable housing units.

The initiative will be informed by industry experts, with the Philadelphia Housing Authority playing a large role.

Mayor Cherelle Parker announced the creation of a new position to oversee her vision of creating and preserving 30,000 housing units in the city, bringing in an expert from the Midwest to fill the role.

Mayor Cherelle Parker signed an executive order Wednesday that will launch the first steps of her major housing policy, "Mission 30,000."

Mayor Cherelle Parker moved on her pledge to build tens of thousands of affordable housing units for city residents as Wells Fargo Bank gave a $5 million check returning its NeighborhoodLIFT program to Philadelphia and help first-time home buyers.