Adobe released its new generative video AI Firefly and promises to revolutionize video generation for creatives.

Another standout tool is Project Super Sonic, which generates sound effects via prompts or clicking on objects in a video.

Facing much larger rivals, Adobe has staked its future on building models trained on data that it has rights to use, ensuring the output can be legally used in commercial work.

Several attendees highlighted Aaron Draplin's Old Dogs New Tricks talk as a refreshing break from the focus on AI. "It was so ...

Adobe today announced more than 100 new features for Creative Cloud. At the forefront of these innovations are tools powered ...

Adobe Max 2024 included an all-new AI video generation model, updates to your existing Creative Cloud apps and a peek at what ...

Adobe has rolled out an AI video model that can create video from text prompts— bad news for proponents of traditional video ...

Through multiple product demos that were “well received by the customers in attendance,” Adobe showcased numerous new product ...

The training in use here is drawing from everything Adobe Firefly Video Model has learnt from its massive data sets. Since ...

Adobe has unveiled its new Firefly Video Model at the Adobe Max conference, signaling a deeper integration of generative AI ...

At the Adobe MAX 2024 creative conference, the brand's Creative Cloud suite is going to receive quite a number of significant ...

Despite Adobe’s proactive steps, including the launch of the Firefly Video Model and numerous updates to its product suite, there is a sense of uncertainty regarding the company’s long-term growth ...